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Curators are at the heart of how Ddriftt works. They’re travel tastemakers — designers, editors, photographers, and writers — with audiences who trust their recommendations deeply. When a curator adds your property to one of their staylists, they’re making an editorial statement: this is where discerning travelers should stay. That kind of trust converts. Ddriftt’s curator network collectively reaches millions of engaged travelers, and every recommendation links directly to a bookable listing — yours.

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How Curators Discover Your Property

Once your property is live in the Ddriftt catalogue, curators can find it through search and browse. They look for properties that match the aesthetic, location, and experience profile of the staylist they’re building. If your property fits, they add it. You don’t pitch them and they don’t pitch you — the connection is organic, driven by genuine affinity for what you’ve built. This editorial model is what makes Ddriftt different from paid placement: a curator features your property because they love it, and their audience books it because they trust that love.

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Curator Reach

Ddriftt’s curator network has a collective reach of over 2 million engaged travelers. These are not passive followers — they’re audiences that seek out travel recommendations from voices they trust and act on them. When your property appears in a curator’s staylist, it lands in front of an audience primed to book.

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What Curators Bring vs. What You Provide

What curators bring

Reach — access to millions of engaged travelers across their platforms and staylistsTrust — editorial credibility built over years with an audience that values their tasteContent — storytelling and curation that positions your property in the context travelers care about

What you provide

Rates — nightly pricing set in your PMS and displayed accurately on your listingAvailability — live calendar synced from your PMS so travelers can always book in real timeGuest experience — the exceptional stay that turns a booking into a loyal guest and a word-of-mouth recommendation

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Inviting Curators to Feature Your Property

You don’t have to wait for curators to discover you organically. If you already have relationships with tastemakers, travel writers, or creators whose audiences align with your guests, you can invite them to feature your property on Ddriftt.
If you already work with influencers, travel editors, or brand collaborators, consider inviting them to Ddriftt. When they build staylists featuring your property, you get clear attribution for every booking they drive — and they get a way to monetise their recommendations without managing booking infrastructure themselves.
To invite a specific curator, contact hoteliers@ddriftt.com. The Ddriftt team will facilitate the introduction or onboarding of curators you nominate.

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How Curators Are Onboarded

Ddriftt is selective about who joins as a curator. Not every creator who applies is accepted — the platform maintains quality by evaluating the authenticity of a curator’s taste, the engagement of their audience, and the alignment of their content with the calibre of properties on Ddriftt. This selectivity protects you: when your property is featured, it’s featured by someone whose recommendation means something.

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Attribution

Every booking made through Ddriftt is tagged to the curator and the specific staylist that drove it. You can see in your reporting dashboard exactly which curator is generating demand for your property, how many bookings they’ve driven, and what revenue is attributable to each. This clarity lets you build stronger relationships with the curators who are performing for you.

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Guest Data

Booking data — including customer details — is shared with both you and the curator who drove the booking. This transparency supports your guest management operations and gives curators the insight they need to maintain authentic relationships with their audiences. All data sharing operates within Ddriftt’s Privacy Policy.