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Ddriftt gives you real visibility into how your recommendations perform. Rather than guessing which properties your audience loves, you can see exactly which staylists and hotels drive bookings, how much commission you’ve earned, and who your guests are. That data belongs to your curation practice — use it to double down on what’s working and refine what isn’t.
Analytics in your curator dashboard are updated in real time. Booking data, commission figures, and guest insights reflect the latest activity as it happens.

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What you can track

Your analytics dashboard surfaces four core metrics across all your staylists:

Bookings

The total number of completed bookings made through your staylist links, broken down by staylist and by property.

Revenue

The total booking value generated through your staylists — the gross figure before commission is calculated.

Commission

Your earned commission after Ddriftt’s 30% platform fee. Track totals by time period, staylist, or individual property.

Top Properties

A ranked view of the specific hotels in your staylists that generate the most bookings and the highest commission.

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Staylist performance

Each staylist you publish has its own performance breakdown. You can see:
  • How many bookings each staylist has generated overall
  • Which staylists are driving the most revenue and commission
  • How staylist performance changes over time as you add or remove properties
Use this view to understand which of your editorial collections resonate most with your audience — whether that’s a city guide, a design-forward collection, or a seasonal recommendation set.

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Property performance

Drill into any individual property to see how it performs within your staylists:
  • How many times it has been booked through your links
  • The commission it has generated
  • How it ranks relative to other properties across your entire catalog
This lets you identify your highest-converting properties and make informed decisions about which hotels to feature more prominently in future staylists.

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Guest insights

When a booking is made through your staylist, Ddriftt shares the associated booking data — including customer details — with you. This data supports:
  • Transparency: You can see who in your audience is booking and what they’re choosing.
  • Retargeting: Customer data enables you to re-engage past bookers through your existing channels — newsletters, social media, or direct outreach.
  • Audience understanding: Over time, booking data builds a clearer picture of your audience’s travel preferences and spending behavior.
Guest data is shared with curators in accordance with Ddriftt’s Privacy Policy and Terms of Service. Customers consent to this data sharing as part of using the Ddriftt platform. You are responsible for handling any customer data you receive in compliance with applicable privacy laws in your jurisdiction.

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Using analytics to improve your curation

Your analytics aren’t just a reporting tool — they’re a feedback loop for better curation. Here’s how to put them to work:
  • Focus on your top-converting properties. If certain hotels generate bookings consistently, feature them more prominently or build staylists around them.
  • Identify high-converting destinations. If one city or region outperforms others with your audience, lean into that geography with more detailed curation.
  • Retire underperforming staylists. Collections that generate no bookings over an extended period may not align with what your audience wants — archive them and redirect your energy.
  • Match timing to your audience. If bookings spike around certain seasons or after specific posts, use that pattern to time future staylist launches.
The more deliberately you use your analytics, the more effectively your staylists convert — and the more you earn.